CARS Partners with DonateStock to Expand Non-Cash Giving

By Laurel Brow
Accept the Gift of Stock Donations ad

We’re always looking for ways to help our nonprofit partners grow their fundraising potential, and we’re excited to share our latest collaboration designed to do just that.

CARS has partnered with DonateStock, the industry’s leading stock gifting platform, to help our nonprofit partners tap into one of the most advantageous and underutilized ways to give.

Why Stock Giving?

More than 100 million Americans, including almost all major donors, own $30 trillion in appreciated stocks and mutual funds. Donating appreciated stock is one of the most tax-advantaged ways donors can support the causes they care about. By gifting stock, donors can avoid capital gains tax while making pre-tax gifts to maximize their charitable impact

For many nonprofits, accepting stock gifts has felt out of reach due to the complexity of setting up brokerage accounts, advising donors, processing, reconciling, and acknowledging stock gifts.

That’s where this strategic partnership comes in.

Simpler Giving. Bigger Impact.

Thanks to our partnership with DonateStock, CARS partners can now accept stock gifts with the same ease and simplicity as car donations.

Here’s how it works:

  • Supporters donate stock in minutes online—no paperwork needed.
  • DonateStock will process and reconcile the gift, acknowledge the donor on your behalf, and send you the proceeds along with the donor information and gift details.
  • You receive larger pre-tax gifts, as stock gifts aren’t subject to capital gains tax.
  • The process is simple, secure, and fully managed by DonateStock.

Another Powerful Giving Option

With this new offering, CARS partners can now offer donors more ways to give—whether it’s a car, a piece of real estate, or a share of stock. DonateStock will also provide guidance and content to inform and invite your donors to share their gains with your organization.

Adding stock gifting to your fundraising toolkit is a smart, low-lift way to grow revenue and engage new donors who prefer to give non-cash assets.

Ready to Get Started?

If you’re interested in adding stock gifting to your donation options, reach out to your account manager or email us at marketingsupport@careasy.org. We’ll walk you through next steps.